In March 2025, Red Hills Lab entered a management contract with Westway Trust to relaunch one of West London’s most nostalgic community venues - formerly known as Acklam Hall and later Subterania.
From the outset, the mission was clear: to honour the venue’s cultural legacy while laying the foundations for a new chapter. The result is ACRES - a reimagined, dual-purpose space built to serve both community needs and commercial opportunity.
Since taking over management, Red Hills Lab has led all aspects of the venue’s transformation, including:
Full renovations and build partner management
Brand development and digital presence (including a new website)
Sales strategy, staffing, and operational systems
Marketing, social, and SEO rollout
After a soft launch in July 2025, ACRES has already played host to a diverse range of events - from weddings and wellness sessions to sound system tests, club nights, and cultural programming.
With a clear proof-of-concept now established, ACRES is building momentum heading into Q4 - driven by strong digital performance, targeted outreach, and a flexible event model that continues to attract both community organisers and commercial clients.
Red Hills Lab continues to oversee the venue’s growth, working closely with Westway Trust to ensure ACRES delivers on its dual mission - as a platform for creativity, culture, and community in West London.
